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Berlin

International Marketing Management HWR Berlin (Berlin School of Economics and Law)

Degree
Master's
Language of instruction
English
International support
Welcome event Buddy programme

First impressions

Location

Berlin

Intake

Winter semester

Duration

3 semesters

Study structure

Full-time

Mode of study

Fully on-site

Tuition fees per semester

No tuition fees

Application deadline
  • 15 May (for applicants with a non-German Bachelor's degree)
  • 15 June (for applicants with a German Bachelor's degree)

The programme starts in October of the same year.

General information

About the course

Degree

Master of Arts (MA)

Course location

Berlin

Language of instruction

English

Languages

English (100%)

Description

The "International Marketing Management" Master's programme imparts a broad academic education in business administration and offers an international and applied approach to the subject. In-depth specialisation studies are offered in the programme (e.g. international marketing, intercultural consumer behaviour, empirical methods in marketing). The course prepares graduates to take up executive functions and adequate positions in internationally operating corporations.
During the first semester, students attend core classes in international and strategic marketing management. In the second semester, students can select an area of specialisation from a pre-defined selection. In the third semester, students prepare their Master's thesis and take the final examination.
Courses in "International Marketing Management" are taught in English.
The individual courses are taught in the form of tutorials with a strong emphasis on case studies, giving students the opportunity to apply their acquired knowledge to practical issues.

Full-time / part-time

Full-time

Duration

3 semesters

Intake

Winter semester

Mode of study

Fully on-site

Application deadline

  • 15 May (for applicants with a non-German Bachelor's degree)
  • 15 June (for applicants with a German Bachelor's degree)

The programme starts in October of the same year.

Tuition fees per semester

No tuition fees

Combined Master's degree / PhD programme

No

Joint degree / double degree programme

Yes

Further details

Course organisation

The three-semester post-graduate programme is divided into two semesters of theory and case studies, and a third semester dedicated to the Master's thesis and final examinations. If an internship is included, the course of studies is extended from three to four semesters.
Total credits after successful completion of the Master's programme: 90 ECTS credits.

A Diploma supplement will be issued

Yes

International elements

  • International guest lecturers
  • Specialist literature in other languages
  • Training in intercultural skills
  • Projects with partners in Germany and abroad
  • International comparisons and thematic reference to the international context

Description of other international elements

Selected students can participate in a double degree programme with the ESC Rennes in France.

Integrated internships

For admission to the programme, 210 ECTS credit points are required. Applicants with 180 ECTS credit points will be required to obtain the additional 30 ECTS credits, for example, by completing an internship in the third semester. The programme will then last four semesters.

Course-specific, integrated German language courses

No

Course-specific, integrated English language courses

No

Costs & requirements

Costs

Tuition fees per semester

No tuition fees

Semester contribution

Approx. 350 EUR per semester

Costs of living

Between 800 and 1,000 EUR monthly:
Student residence: 400 to 500 EUR
Health insurance: approx. 100 to 150 EUR

Requirements

Academic admission requirements

  • Bachelor's or equivalent degree in Business Studies or a subject combined with Business Studies
  • Evidence specifically of having completed undergraduate courses in Marketing, totalling at least 15 ECTS credit points
  • Excellent English skills equivalent to at least a high B2 level of the CEFR
  • Letter of motivation in English
  • CV in English

In addition, only if applicable:

  • Proof of work experience for at least one year in the field of studies
  • GMAT/GMAT Focus with a score of 600 or above

Language requirements

Applicants have to prove excellent knowledge of English equivalent to at least a high B2 level of the CEFR (Common European Framework of Reference for Languages):

  • TOEFL iBT – 83 points
  • IELTS – 6.0 points
  • TOEIC Four Skills – 1200 points
  • PTE Academic – 67 points
  • Cambridge English Scale – 170 points
  • Oxford Test of English – 126 points
  • UNIcert II

If applicants have studied in the higher education system for a minimum of two semesters entirely in English, this can be accepted as equivalent (please provide proof with your application). Applicants who hold a GMAT do not need to provide additional English certificates.

Application deadline

  • 15 May (for applicants with a non-German Bachelor's degree)
  • 15 June (for applicants with a German Bachelor's degree)

The programme starts in October of the same year.

Submit application

For applicants with a non-German degree:

uni-assist e.V.
11507 Berlin
Germany

Financing information

Funding opportunities within the institution

No

Possibility of finding part-time employment

There are many job opportunities for students in Berlin. Non-EU students are permitted to work within specified limits.

Additional support

Accommodation

The German National Association for Student Affairs ("Studierendenwerk") and other institutions currently offer 15,600 rooms in student halls of residence throughout Berlin. Due to waiting lists, it is advised to get in contact with the service early on.

You can also look online for shared flats, e.g. here: www.wg-gesucht.de/en/.

Support for international students and doctoral candidates

  • Welcome event
  • Buddy programme

Contact

HWR Berlin (Berlin School of Economics and Law)

Department of Business and Economics

Badensche Straße 50-51
10825 Berlin

Get in touch

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