International Business Administration – Digital Marketing (BA) SRH University

The programme is taught in English.

Our Bachelor's programme helps business graduates tackle contemporary challenges by providing them with a well-balanced management education. Students acquire skills and competencies that are highly relevant for international businesses.

They acquire theoretical knowledge in different business areas and get to focus on one management topic at a time while seeing how this area of business activity relates to other areas. Due to the international orientation of the programme, students learn how to work with people from different cultures and get to strengthen their social, communication and intercultural skills.

Digital Marketing: Students who are passionate about online marketing are perfect for this programme. Modules on digital marketing, brand management, and consumer behaviour are at the core of the curriculum, and they are complemented by general business subjects. 

You can choose between the following:

• the six-semester fast track or
• the seven-semester, international experience track that includes a study abroad or internship abroad semester.

Intakes: April & October

Choose between the following tracks:

• International Experience Track | duration: three and a half years / seven semesters, six-month internship / semester abroad included, April and October intake
• Fast Track | duration: three years / six semesters, October intake only

Mode of study: We believe that sustainable learning is only possible if there is enough space for experimentation, games and critical thinking. That is why we have completely restructured the classical course of studies. Read more about our CORE Principle.

Non-EU/EEA applicants: Please apply by 1 February (April intake) or 15 August (October intake). We also recommend that you apply early (at least four months before the start of your programme).

EU/EEA applicants: Please apply by 1 April (April intake) or 1 October (October intake).

Seven-semester option

• Non-EU/EEA: min. 5,100 EUR per semester
• EU/EEA (including Switzerland, Western Balkans, and Ukraine): min. 750 EUR per month

Six-semester option

• Non-EU/EEA: 5,500 EUR per semester
• EU/EEA (including Switzerland, Western Balkans, and Ukraine): 840 EUR per month

Tuition fees remain the same for the entire duration of the programme.

Internship in the final semester (six-semester fast track) or six-month internship (seven-semester international experience track)

4,500 EUR

Seven-semester option

• Non-EU/EEA: min. 5,100 EUR per semester
• EU/EEA (including Switzerland, Western Balkans, and Ukraine): min. 750 EUR per month

Six-semester option

• Non-EU/EEA: 5,500 EUR per semester
• EU/EEA (including Switzerland, Western Balkans, and Ukraine): 840 EUR per month

Tuition fees remain the same for the entire duration of the programme.

None

• General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
• Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
• Proof of English language proficiency
• Curriculum vitae
• Copy of your passport/ID

The following English proficiency tests are accepted:

• TOEFL Internet-based: 87
• TOEIC listening/reading: 785, speaking: 160, writing: 150
• IELTS/IELTS Online (academic): 6.5
• CAE (grades A, B, or C)
• CPE (grades A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 to 184 (CES) – all four skills required
• B2 First: 173
• Duolingo: 110 points

Non-EU/EEA applicants: Please apply by 1 February (April intake) or 15 August (October intake). We also recommend that you apply early (at least four months before the start of your programme).

EU/EEA applicants: Please apply by 1 April (April intake) or 1 October (October intake).

• SRH offers partial scholarships for talented international students.
• EU students can also benefit from our range of "study now – pay later" financing options.
• Please check our website for more information here.

Working as a non-EU citizen: In possession of a valid German residence permit for study purposes, you are allowed to work for up to 120 full days (full day = eight hours per day) or 240 half days (half day = four hours) during the calendar year. However, freelance work is not permitted. Internships that are mandatory for the successful completion of your studies at SRH do not count towards the above-named 120 full days.

Employment that is considered “student part-time work” ("studentische Nebentätigkeit", e.g. employment as a student worker at a university or in a university-related organisation or "Werkstudent" activities at companies that are related to your studies) can be done without any time restrictions.

We do not own any student dormitories or hostels. However, we provide assistance in selecting accommodation prior to and after your arrival.

Our Career Service supports students and alumni in planning their careers and sharpening their professional profile. Our service portfolio includes:

• Consultation services for students
• Career trainings and workshops
• Annual "Career Day" with job fair and workshops
• Support in finding a job or an internship for graduates and students