International Corporate Communication and Media Management (ICCMM) Neu-Ulm University of Applied Sciences

All courses are held in English.

This Master’s programme is designed to provide its graduates with the competences and skills required to leverage the value of corporate communication and media management in international organisations. 

Students will be able to do the following:

• translate organisational strategies into communicative action and thereby add value to international enterprises, institutions and organisations
• develop compelling user experiences with state-of-the art media concepts and artefacts
• deliver communication and media concepts based on research in their professional careers as well as pursue academic careers

EU applicants:
2 May to 31 August for the following winter semester
15 November to 15 February for the following summer semester

Non-EU applicants:
2 May to 15 July for the following winter semester
15 November to 15 January for the following summer semester

In the first semester, students gain highly specialised knowledge in the field of international corporate communication and media management, including specialised problem-solving skills and a deep knowledge on relevant subject-related methodologies.

In the optional "international focus semester", the students can choose to study at one of our distinguished partner universities, where they can focus on specific aspects of international corporate communication and media management during their semester abroad.

Students who wish to complete this Master's programme without spending time abroad will have the opportunity to deepen their understanding of international brand and sales management.

In the third semester, students work on cross-sectional topics and on their Master's theses.

First semester:

• Strategic International Corporate Communication
• Media Management in the Digital Age
• Institutional, Ethical and Cultural Aspects of International Media Production and Usage
• Human-Centred Design and Design Thinking
• Methods of Communication and Media Research

Second semester:

Optional semester abroad: you can choose one of our distinguished partner universities.

Or at HNU:

• English for Studies in Marketing & Sales
• International Brand and Sales Management
• Strategic Brand Management
• Strategic Growth and Sales Management
• Strategic Market Research

Third semester:

• International Strategic Management
• Sustainability and CSR Communication
• Capstone Project Strategic Brand Management
• Master's thesis and seminar

No tuition fees

The fees are around 100 EUR per semester.

You will be informed of the exact amount with your letter of acceptance.

Taking all aspects of daily life into account, students have to expect expenses of approximately 1,000 EUR per month.

Completed university studies with at least 210 ECTS (those with fewer ECTS please see University degree does not reach 210 ECTS)

Grade 2.5 or better

60 ECTS in corporate communications or media management, e.g. marketing, media design, journalism

The programme is "approval-free".

Application process and FAQ

Application steps and application portal

Very proficient English skills are required on level B2 or higher (Common European Framework of Reference for Languages). Level C1 is recommended in the event that the student intends to spend one semester abroad.

Non-native speakers need to prove basic German language skills (level A1). The A1 certificate can be submitted until the end of the first semester.

EU applicants:
2 May to 31 August for the following winter semester
15 November to 15 February for the following summer semester

Non-EU applicants:
2 May to 15 July for the following winter semester
15 November to 15 January for the following summer semester

No

Contact for application, admission, enrolment:
Peter Marquetand
Peter.Marquetand@hnu.de
Phone: +49 73197622003

General study counselling, e.g. for study orientation, study planning:
studium@hnu.de

Contacts for academic questions, content-related:
Prof Dr Stefanie Schöberl
Stefanie.Schoeberl@hnu.de
Phone: +49 73197621538

Contact after enrolment (tips for housing, social life, funding and formalities in Germany):
incoming@hnu.de

The International Office of HNU is there for international students' questions and problems. You can find detailed information here: hnu.de/en/international/international-degree-seeking-students

Check out our video: https://youtu.be/nwgq8jCKt7M

The success of Neu-Ulm University of Applied Sciences (HNU) is based on close cooperation with the regional economy. Professors with practical experience, practical projects through cooperation with industry and collaborative studies are focal points of the university.

The HNU is an international business school for innovation, sustainable entrepreneurship and digital transformation.

We educate

• internationally experienced,
• solution-oriented thinking,
• responsibly acting

shapers of the future.

Two federal states – Bavaria and Baden-Württemberg – and two different mentalities converge in Neu-Ulm and Ulm. This interplay promotes exchange and creates dynamism: people usually perceive Ulm and Neu-Ulm as one city in their everyday lives.

Located exactly halfway between Munich and Stuttgart, both cities are very well situated and can be reached quickly.

The countryside and leisure opportunities around Neu-Ulm and Ulm account for a great part of the region's special charm. The Danube connects both cities and offers cyclists and rowers the chance to pursue their sports to their heart's content. The Swabian Alb region boasts inviting medieval towns and natural monuments. The foothills of the Alps and the Allgäu as well as Lake Constance are nearby and are easy to reach by rail.

Anyone interested in culture can choose between various theatres (Ulm's is the oldest municipal theatre in Germany), cinemas, and exhibitions.

There are two key factors that drive the region economically: growth and innovation. Many companies in the electronics, information, and automotive sectors have their headquarters or branches in Ulm and Neu-Ulm.

Students have the chance to take up internships there and often find work there when they graduate.

Universities and companies work closely together to develop commercial ideas and foster junior talents.