European Master's in Customer Relationship Marketing (MERCURI) Aschaffenburg University of Applied Sciences

Students will gain a truly European experience by studying each semester at one of the four partner universities: https://mastermercuri.eu/partner-universities/

Students will receive an MA degree/diploma from all four universities.

All courses are held in English. Additionally, each semester students take a foreign language course that they study as part of the curriculum (such as German and Spanish).

The MERCURI Master's Programme is a groundbreaking international Master's degree in English offered by four prestigious European universities:

• Uniwersytet Ekonomiczny w Katowicach (Poland),
• Università degli studi di Bergamo (Italy),
• Aschaffenburg University of Applied Sciences (Germany),
• Universidad CEU Cardenal Herrera, Valencia (Spain).

The programme is designed to provide an in-depth understanding of consumer-brand relationships and consumer behaviour.

It stands out for its innovative teaching methods, including experiential learning, simulation games, and intensive courses, allowing students to earn up to four diplomas.

MERCURI promotes cultural immersion and international networking with students studying each semester in a different country.

The MERCURI Master's programme offers students the unique opportunity to earn three national Master's degrees/diplomas and one university Master's diploma.

There are also scholarships and grants such as Erasmus+ available for eligible candidates.

For further information on the programme,  please visit the MERCURI website.

All information regarding the application process can be found here: https://mastermercuri.eu/entry-requirements-and-recruitment/

Please consult the MERCURI programme website for information on tuition and administrative fees that apply.

The fourth semester features an internship as integral part of the curriculum

Varied

Please consult the MERCURI programme website for information on tuition and administrative fees that apply.

The contribution per semester at the respective university can be found on the main MERCURI programme website.

• Bachelor’s degree or equivalent degree (at least amounting to six semesters and 180 ECTS)
• Good academic records

The academic requirements are specified on the website of the programme:
https://mastermercuri.eu/entry-requirements-and-recruitment/

The language requirement for English is B2. The pre-requisites are specified on the MERCURI website: https://mastermercuri.eu/entry-requirements-and-recruitment/.

All information regarding the application process can be found here: https://mastermercuri.eu/entry-requirements-and-recruitment/

Please enquire upon application and with the coordinating/participating universities.

The respective general services and support are published on the website for each university.