Master of Arts in Marketing and Artificial Intelligence Aalen University

All courses are taught in English. A German language course is part of the syllabus.

The goal of the English-taught Master's course of study (MA) in Marketing and Artificial Intelligence is to educate the next generation of marketing leaders for "one world".

Learn about the latest developments in generative AI and how they revolutionise marketing automation. Become well trained in traditional marketing – on a strategic as well as on an operational level. Practice what you have learned immediately in business cases, also together with partner companies.

The Master's programme is organised around the five cornerstones:

• International Marketing (Strategic Marketing, Consumer Behaviour, Brand Management)
• Marketing and Social Media Analytics (with R, Python and Generative AI)
• Conversational AI Applications
• Creativity, Entrepreneurship and Sustainability
• Cross-Functional Skills and Self-Development

As a graduate with a Master of Arts in Marketing and Artificial Intelligence from Aalen University, you will be an expert in modern marketing and highly attractive for employers.

Students can opt for a double degree with ESC Clermont-Ferrand, France.

• 15 September for the summer semester
• 15 March for the winter semester

EU students do not pay tuition fees.

1,500 EUR per semester for non-EU students

• Semester 1: Lectures, seminars and case studies
• Semester 2: Lectures, seminars and case studies
• Semester 3: Master's thesis
• Optional: An industrial placement or a semester abroad
• Further option: Double degree with ESC Clermont Ferrand, France

An internship on a voluntary basis is possible.

1,500 EUR

EU students do not pay tuition fees.

1,500 EUR per semester for non-EU students

Currently 170 EUR per semester (including contribution to the student association)

Approx. 998 EUR per month to cover personal expenses

In general, the following requirements must be met to apply:

• A professionally qualifying university degree in Business Administration, Economics, or a related field
• A university degree comprising at least 210 ECTS, or 180 ECTS (in which case an additional 30 ECTS must be acquired during the Master’s programme). At least 50% of the ECTS from the Bachelor’s degree must be in the field of Economics.
• A minimum final grade of 2.5

English B2 for applicants who are not native English speakers

• 15 September for the summer semester
• 15 March for the winter semester

"Deutschlandstipendium" (Germany Scholarship): a scholarship programme for excellent students, open to German and international students. Recipients receive 300 EUR per month.

Either at the university or outside; at one's own initiative only

Please refer to "Information for International Students".

Please also refer to https://www.hs-aalen.de/de/facilities/57. Support is also provided by the International Center.

Intercultural trainings, additional German language courses, job application trainings, and (relocation) counselling
On top of that, there are business mentoring programmes for students and a dedicated mentoring programme for women (KarMen) - students will be coached by an executive of a partner company.

Please refer to the International Center of Aalen University (https://www.hs-aalen.de/en/facilities/24).