German Business Communication - Wirtschaftskommunikation Deutsch Westsächsische Hochschule Zwickau - University of Applied Sciences Zwickau

• Université Bretagne Sud in Lorient, France
• Wenzao Ursuline College in Kaohsiung, Taiwan
• Zhejiang University of Science and Technology, China
• Bratislava University of Economics and Business, Slovakia (starting winter semester 2026/27)

German 70%

English 30%

The six-semester study programme in German Business Communication ("Wirtschaftskommunikation Deutsch") combines education in business and economics with the comprehensive acquisition of applied linguistics, German skills for academic, business, and corporate communication as well as intercultural competency. Graduates will have the opportunity to work in a variety of communication branches as well as in business fields, in particular in HR management, marketing, corporate management, production, and logistics for both domestic mid-size companies and for international global players. Graduates will be proficient in business specialisations and business German and English, and they will be able to effectively engage in internal and external corporate communications. They will be highly qualified to contribute to the success of corporations regarding their international exchange and collaboration.

https://www.fh-zwickau.de/english/study/incomings/application/international-full-time-study/

To prepare for this programme, you can attend a two-week intensive German course in September.

Semester one & semester two:

The first two semesters teach the fundamentals of oral and written German as well as German corporate and business communication. In the courses of

• Introduction to Applied Linguistics,
• Introduction to Contrastive Linguistics and Multilingualism,
• Introduction to Project Communication and
• Introduction to Intercultural Communication,

English is also used in the first two semesters as the language of instruction.

Semester three: 

• Communication and Organisation (international context)
• Basics of Business German 1 & 2
• Business English
• Business Administration (BWL)

Semester four:

• Introduction to Business Communication
• Academic & Scientific Writing
• Basics of Business German 3
• Marketing from an Interlingual Perspective
• Economics (VWL)
• Intercultural Communication

Semester five:

• Multilingual Communication Design
• Applied Data and Project Management
• German Legal Language
• Three courses in Business & Economics (Intercultural Marketing, selected topics in Sales and Marketing, Information Systems, Management, Human Resources Management)

Semester six:

• Internship in a German company  (minimum 10 weeks)
• Research Colloquium
• Bachelor's project

Teachers from our partner universities will give some international guest lectures. These universities include among others the University of Ostrava (Czech Republic), the Tomas Bata University in Zlín (Czech Republic) and the University of Economics in Bratislava (Slovakia).

Students can take part in our (virtual) language exchange programme.

Students can apply for an Erasmus+ grant and spend a semester abroad at one of our partner universities in our study programme (e.g. Aarhus University, Université Bretagne Sud, University of Economics in Bratislava, etc.).

Integrated internship (in the sixth semester)

No tuition fees

https://www.fh-zwickau.de/studium/studieninteressenten/bewerbung/semesterbeitrag/?L=1

https://www.daad.de/en/studying-in-germany/living-in-germany/finances/

• University entrance qualification (Abitur, A-level, high school diploma)
• Interest in linguistics, foreign languages, business, intercultural communication
• Language skills (see below)

Minimum German A2 (CEFR), certified

Minimum English B2 (CEFR), certified

https://www.fh-zwickau.de/english/study/incomings/application/international-full-time-study/

International students can apply for a "Deutschlandstipendium" (grant given by government and companies).

The in-house career services team provides you with information on job opportunities and internships. In addition, you will receive e-mails about part-time and temporary jobs in a wide range of fields.

The annual Graduate and Company Contact Fair (ZWIK) in the Zwickau Civic Hall ("Stadthalle") offers students information about internship options, vacancies, work-study jobs, and more. You can network with company representatives at ZWIK. https://www.wikway.de/zwik

Check out our student dorms here: https://www.swcz.de/en/student-housing/our-halls-of-residence/

The university provides career advisory services.