Social Media Marketing & Management Hochschule der Medien Stuttgart

The teaching is done in English but some elements like the internship might require German language skills. Depending on the German language skills, all non-native German speakers will take a German language course for up to four semesters. All German native speakers will take two topic-specific English language courses.

Social Media Marketing & Management is more than just a degree programme – it’s a gateway to the world.

Are you passionate about social media and want to turn it into a rewarding career? Do you want to learn how to create engaging content, manage online communities, and analyse data to optimise your company's social media strategies? If so, our Social Media Marketing & Management Bachelor's programme is exactly right for you!

Besides learning how to master online marketing and social media, you’ll also be trained in communicating in different languages and across different cultures. Fluency in English is required for this programme, enabling you to connect with individuals from around the world. You will also get the chance to spend one or two semesters abroad and gain international experience, which will enable you to develop valuable intercultural and social skills applicable to any industry.

This degree is designed for students who are interested in a career in online and/or social media marketing and management. It is suitable for students who have completed high school or equivalent, have a good command of English, and possess basic computer skills. No prior experience or knowledge of social media is required.

Social media marketing and management is a rapidly growing industry with many job vacancies. You will be able to work in different types of organisations including brands, agencies, non-profit organisations, or even your own freelance business. With your solid foundation in business, media, and AI tools, you will be able to pursue various career paths such as content creator, social media manager, social media strategist, or social media consultant, among others.

https://www.hdm-stuttgart.de/smm/study_program/curriculum

https://www.hdm-stuttgart.de/smm/admission/application_process

For studies commencing in the 2025/2026 winter semester, international tuition fees (§ 3 LHGebG) amount to 1,500 EUR.

Please find the complete programme structure here: https://www.hdm-stuttgart.de/smm/study_program/curriculum.

Studying abroad at one of our partner universities in Europe or overseas (e.g. the Netherlands, Spain, USA)

A work placement / internship is part of the degree programme and can be done either in Germany or abroad.

1,500 EUR

For studies commencing in the 2025/2026 winter semester, international tuition fees (§ 3 LHGebG) amount to 1,500 EUR.

In addition to the tuition fees, students will also be asked to pay administrative fees and membership fees to the student union (if applicable). These fees are currently (winter semester 2025/2026) around 250 EUR per semester.

Monthly costs amount to about 350 EUR to 400 EUR for rent, plus further costs for groceries, stationary, travels, and other personal items and study materials.

German higher education entrance qualification or foreign higher education entrance qualification

https://www.hdm-stuttgart.de/smm/admission

Applicants are required to have a level of B2 or higher in English. No previous German language skills are required.

https://www.hdm-stuttgart.de/smm/admission/application_process

No

Depending on the immigration status, students can work several hours per week during the semester time, and possibly even more during the semester break.

We strongly recommend that students consider applying to live in our university dormitories because it is a great way to integrate into student life in Stuttgart and will bring living expenses down to a more affordable level. A single room costs between between 300 EUR and 450 EUR per month, depending on the size and furnishings. Students can reserve bedding, blankets, and everything they need in advance.

Please book your room in advance as our dormitories are very popular. You will find more information on the website of the Studierendenwerk Stuttgart.