Sales Engineering Aalen University

English

Native German speakers will have technical English modules, whereas international students (non-native speakers) will have German language modules in the first two semesters.

If your enthusiasm for technology and people come together, Sales Engineering is the perfect study programme for you.

Sales Engineering involves selling technically sophisticated products and services – with a deep understanding of technology and a focus on customised customer solutions. Delve into the world of international business to business sales. Learn how digital trends are changing purchasing behaviour and how innovative products are successfully presented worldwide.

Through industry projects, international excursions like to Silicon Valley, and practical work in the Sales and Purchasing Laboratory, you will acquire technical, economic, and sales expertise that will enable you to not only understand international business but also actively shape it. Through elective courses, you can specialise in further areas such as supply chain, materials science, etc.

Unique features

• Interdisciplinary blend of technology, sales, digital tools, and AI. Practical application of AI, training and coaching of negotiation techniques in our own Sales and Purchasing Laboratory.
• Close collaboration with local and international technology leading companies
• Supportive environment, medium class sizes, and approachable lecturers and staff
• Opportunities for international study and interdisciplinary projects
• Practical internship semester for real-world experience

Beginning of studies: early October 2026
The course will be offered in presence only.

• 10 June 2026 for winter semester 2026/2027
• 15 September 2026 for summer semester 2027

EU students do not pay tuition fees.

1,500 EUR per semester for non-EU students

• Semesters one through four: In the first four semesters, students study basic and foundation modules in engineering, business economics, sales and marketing as well as language (mathematics, physics, material science, computer science, engineering mechanics, B2B marketing, business administration, personal selling and management, German as a foreign language or technical English, etc.)
• Semester five: This is a practical semester, during which students complete internships in international industrial companies either in Germany or around the world, where they work independently on projects.
• Semester six and seven: Within these two semesters, students deepen their knowledge in sales, marketing and technology. A strong emphasis on digitalisation and artificial intelligence ensures that you are well prepared to shape teams, organisations, and processes for the future. Advanced modules are negotiation coaching, digital sales and customer relationship management or AI in B2B sales. Hands-on projects, labs, excursions like to Silicon Valley, and guest lectures connect you to both local and international companies, giving you practical experience and a global perspective. This comprehensive approach makes our graduates highly sought after in the international job market. Through elective courses you can specialise in further areas such as supply chain management, production, procurement, logistics etc. In the seventh semester, students need also to work on the final Bachelor's thesis, which is also mostly done in cooperation with industry. 

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The fifth semester is a practical semester in a company.

1,500 EUR

EU students do not pay tuition fees.

1,500 EUR per semester for non-EU students

Currently 170 EUR per semester (including a contribution to the student association)

Monthly expenses for a student in Aalen on average (estimation, also depending on your personal expenses)

• Rent: 360 EUR
• Food: 235 EUR
• Transportation: 90 EUR
• Health insurance / medicine, etc.: 120 EUR
• Personal liability insurance: 35 EUR
• Leisure, culture, sports: 70 EUR
• Internet, books, radio tax, clothes, etc.: 90 EUR

Total: 1,000 EUR

University entrance qualification

For further requirements and details (TestAS, SAT, language requirements), please check our homepage: https://www.hs-aalen.de/application.

English B2 for applicants who are not native English speakers

• 10 June 2026 for winter semester 2026/2027
• 15 September 2026 for summer semester 2027

No

In order to finance your living expenses during your studies, you can look for a student job. However, please note that your focus should always be on your studies.

Students from non-EU countries may work 120 full days or 240 half days per year. If you work as a student assistant at a university or a company, the number of days may be higher.

Students from EU countries: There are no restrictions.

Here you can find everything about our accommodations: https://www.hs-aalen.de/de/facilities/57. Support is also provided by the International Center.

Our Career Service supports students and alumni in planning their careers and sharpening their professional profiles. Our service portfolio includes:

• Consultation services for students
• Career trainings and workshops
• Annual "Career Day" with job fair and workshops
• Support in finding a job or an internship for graduates and students

Furthermore, the International Office offers workshops in English to prepare international students who seek internship opportunities.

Please refer to the International Center of Aalen University (https://www.hs-aalen.de/en/facilities/24).

Please also refer to "Information for International Students".

Aalen University of Applied Sciences (UAS) – not just at the top of the alphabet

As a regional university, Aalen UAS educates highly-qualified specialists who are crucial to local companies. An important aspect is that the study programmes are tailored to the requirements and trends of the region.

Aalen UAS is constantly strengthening its top position in teaching as well. It ranks in top positions in economics and various engineering fields in Germany. With around 4,500 students, Aalen UAS is one of the larger universities of applied sciences in the federal state of Baden-Württemberg. The former engineering school is now a globally- and practice-oriented university boasting five faculties. Over 70 Bachelor's and Master's programmes guarantee scientifically sound and practice-oriented education.

From digital networking, health, and e-mobility to renewable energies, photonics or robotics – we care about future technologies. For many years, Aalen UAS has been one of the most research-extensive universities of applied sciences in Germany. Researcher teams contribute to areas such as IT security and biomedicine for cancer research, study super magnets to extend the service life of lithium-ion batteries in electric cars, work on resource-oriented energy concepts and toward autonomous driving and industry 4.0.

Aalen UAS is located in East Württemberg, a region that is known for its excellent innovative spirit even beyond its borders. For over more than 60 years, the university has been a personal and reliable partner for its students, professors, staff, the city of Aalen, the region, the economy, associations and more than 130 cooperation partners worldwide.

Education and innovation are two highly important elements of the university’s identity. As a modern education institution, Aalen UAS examines the requirements of an ever changing region and adjusts its programme range to current scientific findings and establishes future-oriented focus areas. We offer rare programmes that are seldom offered at other German universities: Optoelectronics/Laser Technology, Plastics Engineering, Surface and Material Sciences, Technical Editing, IT Security, Optometry and Audiology.

We also set high standards in adult education. The Graduate Campus of Aalen UAS is a state pilot project, which has been founded in 2009 and enables master craftsmen and technicians to study at a university.

Aalen UAS stands out due to its casual atmosphere and small-group lectures. International cooperation with more than 130 partner universities and many companies all over the world provide multiple options for study semesters and internships abroad.

Aalen and surroundings

• High living standards and great quality of life
• Big-city feeling in a friendly, safe and green small city
• Affordable!
• Short distances, public transportation, good connections, strategic location in the heart of Europe
• A cultural, sportive and popular vacation region
• Excellent opportunities for starting your international career