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Marketing and Brand Management University of Applied Sciences of Economics and Management (FOM)

Degree
Master of Science
Standard period of study (amount)
4 semesters

Overview and admission

Study Type

graduate

Admission semester

Summer and Winter Semester

Area of study

Marketing, Distribution

Focus

Communication Instruments, Advertising and Media Psychology, Marketing and Communication Planning, International Marketing Management, Market and Competition Research, Advertising and Communication Campaigns

Target group

University Graduates
Working professionals
Economists
Specialists and managers from the marketing sector

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

Certificate of academic degree (Diploma degree, Master's, Bachelor's, state examination) of a university or cooperative state university of applied sciences with Economics accounting for at least 60 credit points, or

Certificate of academic degree in any discipline and relevant professional experience of 1.5 years (gap course Fundamentals of Business Administration must have been completed)

and current professional employment (may be waived in exceptional cases.)

Lecture period

  • 01.03.2026 - 31.08.2026
  • 01.09.2026 - 28.02.2027

Application deadlines

Winter semester (2026/2027)

  • Application deadline for Germans and inhabitants

    Not applicable

Tuition fees

Tuition fees

410.00 EUR / Month

More information regarding tuition fees

Examination fee EUR 500, one-off payment (with registration for the final thesis, if the final thesis is repeated, the examination fee will be re-calculated)

Enrolment fee EUR 1,580.00, one-off enrolment fee.

Tuition fees of EUR 12,300 due in 30 monthly instalments of EUR 410

Total costs of EUR 14,380 include the enrolment fee, tuition fees and examination fee

Languages of instruction

Main language

German

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