Overview and admission
Study Type
graduate
Admission semester
Summer and Winter Semester
Area of study
Marketing, Distribution
Focus
Communication Instruments, Advertising and Media Psychology, Marketing and Communication Planning, International Marketing Management, Market and Competition Research, Advertising and Communication Campaigns
Target group
University Graduates
Working professionals
Economists
Specialists and managers from the marketing sector
Admission requirements
Certificate of academic degree (Diploma degree, Master's, Bachelor's, state examination) of a university or cooperative state university of applied sciences with Economics accounting for at least 60 credit points, or
Certificate of academic degree in any discipline and relevant professional experience of 1.5 years (gap course Fundamentals of Business Administration must have been completed)
and current professional employment (may be waived in exceptional cases.)
Lecture period
- 01.03.2026 - 31.08.2026
- 01.09.2026 - 28.02.2027
Application deadlines
Winter semester (2026/2027)
Application deadline for Germans and inhabitants
Not applicable
Tuition fees
Examination fee EUR 500, one-off payment (with registration for the final thesis, if the final thesis is repeated, the examination fee will be re-calculated)
Enrolment fee EUR 1,580.00, one-off enrolment fee.
Tuition fees of EUR 12,300 due in 30 monthly instalments of EUR 410
Total costs of EUR 14,380 include the enrolment fee, tuition fees and examination fee
Languages of instruction
Main language
German



