Business Psychology University of Applied Sciences Neu-Ulm

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Strategic Market Intelligence, Marketing, Branding, Strategy, Organisation Development and Consulting, Human Resources and Staff Management, Applied Psychodynamics (Coaching, Crisis Management)

Annotation

What makes people tick? And what about groups? Crowds? Markets? The degree in Business Psychology (BSc) at HNU (Neu-Ulm University of Applied Sciences) prepares you for occupations in the fields of

Marketing & Consumer Behaviour
Personnel & Organisation
Communication, Collaboration & Crisis Management.

The theoretical training in Business Psychology is based on 3 pillars: Economics, Psychology and Quantitative & Qualitative Methods.

The dual-language theoretical training is taught by professors and lecturers with practical experience and complemented by a practical semester and a practice-oriented academic thesis, which are usually supervised in cooperation with companies/organisations/authorities.

Admission modus

Local admission restriction

More information regarding admission requirements

Main language

German

Further languages

English