Marketing Management SRH University of Applied Sciences Heidelberg

Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Consumer Psychology, Consumer personality, Creation + Innovation, Corporate Communications, Non-profit and social marketing, Digital Media, Management, Brand Management, Brand Experience + Costumer Journey, Instruments of marketing communication

Target group

B.A. graduates from the areas that want to orient themselves towards Marketing, Communication Management, Public Relations.

Annotation

In the Master's degree programme with vocational and academic elements in Marketing Management, you will learn how to develop creative campaigns under complex conditions, how to stage products as experiences, how to engage your target group and how to always critically question and rethink everything.

You will learn to make brands, products, services and organisations heard. You will also acquire the theoretical, academically sound background for modern and holistic strategy development and learn to develop communication concepts independently and to coordinate the creative implementation.

Thanks to the course structure as a degree programme with vocational and academic elements, you will be an integral part of your partner company from the beginning. In this way, you not only expand your personal, professional network, but also create the best career conditions for your future.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

To apply for the Master's degree programme with vocational and academic elements in Marketing Management, you will need:

- Proof of first academic degree (Bachelor’s, Diploma degree or Magister degree); please submit your final degree certificate and your transcript of records.
- Certificate of general higher education entrance qualification or subject-specific higher education entrance qualification
-Letter of motivation
-Curriculum vitae  with current passport photo
- Copy of identity document (front and back) or, for foreign students, copy of the national identity card
- Edited written entrance examination

Tuition fees

750.00 EUR / Month

More information regarding tuition fees

Your tuition fees are usually covered by the practice partner.

Main language

German