Link switches to other language version

Business Administration and Cultural, Leisure, and Sports Management Heilbronn University

Degree
Master of Arts
Standard period of study (amount)
4 semesters
Location
Künzelsau

Overview and admission

Study Type

graduate

Admission semester

Summer and Winter Semester

Area of study

  • Business Administration
  • Marketing, Distribution
  • Sport, Event, Culture Management

Focus

Cultural Management, Culture Marketing, Leisure Management, Event Marketing, Event Management, Sports Management, Sports Marketing, Human Resources Management, Global Culture

Target group

Completed first degree in an economics discipline or a degree with business administration (at least 60 ECTS points) and culture, leisure or sports science content, honours degree (minimum grade of 2.5), additional improvement of the score through course-related practical experience through commercial practice (at least 20-week internship).

Admission modus

Local admission restriction

More information regarding admission requirements

Admission requirements

Completed studies in an economic discipline or a course with Business Administration and cultural, leisure or sports science content (at least 60 ECTS economics), graduation exam (minimum grade 2.5)

Lecture period

  • 09.03.2026 - 26.06.2026
  • 28.09.2026 - 22.01.2027

Application deadlines

Winter semester (2026/2027)

  • Enrollment deadline for Germans and foreign students

    Until 15.07.2026 (Universitywide deadline)
    in accordance with the letter of acceptance
  • Deadlines for International Students from the European Union

    Until 15.07.2026
  • Deadlines for international students from countries that are not members of the European Union

    Until 15.07.2026
  • Application deadline for Germans and inhabitants

    Until 15.07.2026

Summer semester (2026)

  • Enrollment deadline for Germans and foreign students

    Until 15.01.2027 (Universitywide deadline)
  • Deadlines for International Students from the European Union

    Until 15.01.2027
  • Deadlines for international students from countries that are not members of the European Union

    Until 15.01.2027
  • Application deadline for Germans and inhabitants

    Until 15.01.2027

Languages of instruction

Main language

German

Further languages

English

Discover Germany's higher education cities

Discover now

Loading scholarships...

Available scholarships

These scholarships might be available to this degree programme. Please select a country of origin first.