Business Administration and Cultural, Leisure, and Sports Management Heilbronn University
- Degree
- Master of Arts
- Standard period of study (amount)
- 4 semesters
- Location
- Künzelsau
Overview and admission
Study Type
graduate
Admission semester
Summer and Winter Semester
Area of study
- Business Administration
- Marketing, Distribution
- Sport, Event, Culture Management
Focus
Cultural Management, Culture Marketing, Leisure Management, Event Marketing, Event Management, Sports Management, Sports Marketing, Human Resources Management, Global Culture
Target group
Completed first degree in an economics discipline or a degree with business administration (at least 60 ECTS points) and culture, leisure or sports science content, honours degree (minimum grade of 2.5), additional improvement of the score through course-related practical experience through commercial practice (at least 20-week internship).
Admission requirements
Completed studies in an economic discipline or a course with Business Administration and cultural, leisure or sports science content (at least 60 ECTS economics), graduation exam (minimum grade 2.5)
Lecture period
- 09.03.2026 - 26.06.2026
- 28.09.2026 - 22.01.2027
Application deadlines
Winter semester (2026/2027)
Enrollment deadline for Germans and foreign students
Until 15.07.2026 (Universitywide deadline)
in accordance with the letter of acceptanceDeadlines for International Students from the European Union
Until 15.07.2026Deadlines for international students from countries that are not members of the European Union
Until 15.07.2026Application deadline for Germans and inhabitants
Until 15.07.2026
Summer semester (2026)
Enrollment deadline for Germans and foreign students
Until 15.01.2027 (Universitywide deadline)Deadlines for International Students from the European Union
Until 15.01.2027Deadlines for international students from countries that are not members of the European Union
Until 15.01.2027Application deadline for Germans and inhabitants
Until 15.01.2027
Languages of instruction
Main language
German
Further languages
English



