Study Type

undergraduate

Admission semester

Winter Semester only

Focus

Media Management, Consumer and Advertising Psychology, Marketing, New Media, Media and Corporate Communication

Annotation

Media Management and Advertising Psychology, integrated into a sound business degree course. The unique combination of media studies and a specialisation in advertising psychology as part of business psychology, embedded in a broad business degree course. This creates the best conditions for a successful career start after graduation. The Business School and the Industrial Engineering degree courses at Hochschule Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International), the world's leading accreditation institution. This is considered to be one of the most important awards and is outstanding confirmation at a global level of the quality of higher education in Economics. A semester abroad is required.

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the qualification for admission to higher education in Mathematics - 30% Individual grades of the qualification for admission to higher education in English - 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.

Fees

Fees (Link)