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Bachelor's in International Business Administration

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Bachelor of Arts

Standard period of study (amount)

6 semesters



Overview and admission

Study Type


Admission semester

Summer and Winter Semester

Area of study

Business Administration


International Marketing and Sales (Customer Relationship Management), International Innovation Management (Product Lifecycle Management), International Procurement, Production and Logistics (Supply Chain Management), International Personnel Management and Management, International Financial Management, International Corporate Management and Development


The innovative Bachelor´s degree programme is completed in the Bilingual Track (70% German / 30% English) or in the English Track (100% English). Studies start in September (winter semester) or February (summer semester). All students choose an international focus with a second foreign language for semesters 1 to 3 and two majors for the third academic year. Elective courses such as Sports Management, Luxury and Brand Management, Consulting, Media and Event Management, Family Businesses, Banks and Insurance offer further specialisations. The study programme includes min. 1 semester abroad and 3 company internships. The courses take place in groups of 5 to max. 35 students instead. There are also workshops, projects, excursions. After 6 lecture semesters and a Bachelor thesis, the state-recognized Bachelor of Arts International Business is awarded.

Admission modus

Selection procedure / qualifying examination

Admission requirements (Link)

Admission requirements

Proof of English language skills to at least B2 with inter alia TOEFL 85/IBT, IELTS 6.5-Academic Module, Duolingo 115, Cambridge B2 First or English-language school leaving certificate

Lecture period

  • 01.09.2023 - 20.12.2023
  • 01.02.2022 - 31.05.2022

Tuition fee


39,900.00 EUR / total

Fees (Link)

Languages of instruction

Main language


Further languages

English, French, Spanish, Russian, Chinese, Arabic

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