Marketing AKAD University of Applied Sciences in Stuttgart - state accredited
- Degree
- Bachelor of Arts
- Standard period of study (amount)
- 6 semesters
- Location
- Stuttgart
Overview and admission
Study Type
undergraduate
Admission semester
Summer and Winter Semester
Area of study
- Business Administration
- Marketing, Distribution
Focus
Strategic Human Resources Management, Service Management, Leadership, Start-up Management, Digital Transformation, Sectoral Marketing
Annotation
Thanks to your versatile specialist knowledge in combination with your competencies in the methodological and media areas and as a strong personality, you are a sought-after specialist and manager in the field of marketing and sales. Thanks to your understanding of business administration, you can develop marketing and sales concepts independently, solve strategic questions analytically and ensure innovative marketing and sales solutions in a company. In national and international companies and organisations, you are responsible for the management of complex sales objects and the implementation of marketing campaigns. In addition, you make a significant contribution towards advancing the strategic direction of the company.
Admission requirements
General higher education entrance qualification (Abitur) or subject-specific higher education entrance qualification; if you have completed vocational training with corresponding professional experience, you can also start a trial course without these academic degrees
Lecture period
Winter semester 2026/2027: Can be started at any time
Application deadlines
Winter semester (2026/2027)
Application deadline for Germans and inhabitants
Not applicableEnrollment deadline for Germans and foreign students
Any time
Tuition fees
Languages of instruction
Main language
German
Further languages
English



