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Marketing AKAD University of Applied Sciences in Stuttgart - state accredited

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Degree
Bachelor of Arts
Standard period of study (amount)
6 semesters
Location
Stuttgart

Overview and admission

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Area of study

  • Business Administration
  • Marketing, Distribution

Focus

Strategic Human Resources Management, Service Management, Leadership, Start-up Management, Digital Transformation, Sectoral Marketing

Annotation

Thanks to your versatile specialist knowledge in combination with your competencies in the methodological and media areas and as a strong personality, you are a sought-after specialist and manager in the field of marketing and sales. Thanks to your understanding of business administration, you can develop marketing and sales concepts independently, solve strategic questions analytically and ensure innovative marketing and sales solutions in a company. In national and international companies and organisations, you are responsible for the management of complex sales objects and the implementation of marketing campaigns. In addition, you make a significant contribution towards advancing the strategic direction of the company.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

General higher education entrance qualification (Abitur) or subject-specific higher education entrance qualification; if you have completed vocational training with corresponding professional experience, you can also start a trial course without these academic degrees

Lecture period

Winter semester 2026/2027: Can be started at any time

Application deadlines

Winter semester (2026/2027)

  • Application deadline for Germans and inhabitants

    Not applicable
  • Enrollment deadline for Germans and foreign students

    Any time

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Tuition fees

Tuition fees

319.00 EUR / Month

More information regarding tuition fees

Languages of instruction

Main language

German

Further languages

English

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