Cookie Compliance

I am at least 16 years old and agree that the DAAD (Deutscher Akademischer Austauschdienst e.V., Kennedyallee, 53175 Bonn) and third parties may use cookies and process information about my use of the DAAD website and previously visited websites. Individual purposes and third parties can be taken from the following list and excluded from my consent. If the use of a cookie enables access to my data from a third country (outside the European Economic Area), my respective consent also expressly refers to this. My consent is voluntary and I can revoke it at any time with future effect in the cookie center. This is linked in the privacy policy.

By setting these cookies, the DAAD aims to continuously improve this website and to analyse visitors' usage behaviour by evaluating which website the visitor comes from and what content he or she views (for how long).

This cookie prevents the banner with important news from being displayed whenever you visit this website.

Cannot be unselected

This cookie is necessary in order to authenticate users.

Cannot be unselected

This cookie saves your cookie settings and prevents the cookie banner from being displayed whenever you visit this website.

MyGuide

Link switches to other language version

Check your entrance qualification and contact universities
Register now Register now
Header Image
Back to search results

Business Administration/Media Management and Advertising Psychology

Pforzheim University of Applied Sciences - Design, Technology, Economics and Law • University of Applied Sciences • Pforzheim

Overview

Main instruction language
German
Further Languages
English
Standard length of studies
7 semesters
Degree
Bachelor (Bachelor of Science)
Areas of Focus
Media Management, Consumer and Advertising Psychology, Marketing, New Media, Media and Corporate Communication
Tuition fees
https://www.hs-pforzheim.de/studium/vor_dem_studium/bewerbung/gebuehren/

Admission

Admission requirements (Germany)
90% of study places are awarded via the university's internal selection procedure with the following selection criteria:
Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
Average grade in the university entrance exam (HZB) - 50 %
Individual grades of the qualification for admission to higher education in Mathematics - 30%
Individual grades of the qualification for admission to higher education in English - 20%
Then a weighted grade for the selection procedure, determined as follows:
Weighted overall grade for the qualification for admission to higher education - 70%
Result of the academic ability test - 30%
Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.
Admission requirements (Link)
https://www.hs-pforzheim.de/studium/vor_dem_studium/bewerbung/bewerbungswegweiser/der_fakultaet_wirtschaft_und_recht/
Admission Semester
Winter Semester only
Admission Mode
selection by the HEI
Website
https://businesspf.hs-pforzheim.de/studium/studierende/bachelor/bwl_medienmanagement_und_werbepsychologie?mtm_campaign=Hochschulkompass&mtm_kwd=Business%20PF%20-%20BW%2FMedia%20Management%20und%20Werbepsychologie

Loading scholarships...

Scholarships

These scholarships might fit this degree programme. Please select a country of origin first. 

Choose your country of origin for matching scholarships

In order to be shown suitable scholarships, please specify your country of origin.
Country of origin means the country in which you live and from which you would like to apply. If you come from a different country, please find out whether you can apply for the desired scholarship. For further information, please see the important information on DAAD scholarships.



Check your entrance qualification and contact universities
Register now Register now